We worked alongside designer brand Notabag on a new collection of travel-themed ‘Hello World’ tote bags. 

The City Works Hello World Notabag
The City Works Hello World Notabag
The City Works Hello World Notabag




Notabag are a lifestyle brand based in Germany. The team work on innovative solutions to everyday problems, with their core product being their original Notabag. With an innovative, patented strap system, the lightweight bag can be used interchangeably as a tote bag or rucksack.

Its lightweight, water-resistant material also makes it easy to fold into a compact shape, and is also washable.

The founders of the company, whom we met during a trade show, took kindly to our Hello World design, which was already in use on our own stationery and print range. Later, we licensed the design to the team, and they began producing prototypes with the artwork.

In the end, we arrived at three fantastic colour-ways to produce the collection. First is the original, raw, calming blue that mirrors our original collection. The Rose red colour-way is a lighter, uplifting tone and the black and grey colour-way presents a more reserved, subtler option.

Photo Credits, Instagram: @thenotabag  @barcelonatravelgirls  @classyjorge  @franziska.kuttler 

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