Happy new year! We have designed a new logo in-house to kick-off the beginning of 2017. Taking DNA from our previous logo, this design features a city skyline, including a river, the Golden Gate Bridge, and a TV Tower, all within a ‘cog’. This cog symbolises the ‘works’ part of The City Works.
The brand name is also in caps now, making it a little more legible. This new logo marks the beginning of exciting new updates that will be rolled out to our current branding. As the year progresses, please look out for both this logo, and our previous logo, as indicators of our official trademarks, when purchasing products from The City Works or one of our trusted stockists.
Article by Rowan Ottesen, Co-founder of The City Works